3 Cs Success

The 3 "C"s to Success

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I will never forget the first time the teleprompter died when I was anchoring the news. There I was staring at frozen words on a screen. Nothing was moving…no words were coming and I had no idea how to save myself.  All I knew is that someone was on the other end of the lens wondering why I wasn’t speaking. After the wave of nausea subsided…I looked at the paper script at my hands and I read. I never picked my head up…my eyes never left the page. I just read.  Awful. Thank the Lord it was on only a 3 minute news break in between shows…but it was done. I had crashed and burned on live TV. I was never going to let it happen again.

Every day after the dreaded “incident” I didn’t just read my script…I made sure I knew the story. I made sure I wrote it…I understood…and I could tell it with no script at all.  It was way back then (circa 1996?) that “C3” was born. On every script…on every reporter notebook for a live shot I wrote “C3”. It signaled to my brain that I was ready to go…that I knew what I was talking about and someone would want to listen.

“C3” stands for CONFIDENCE, CLARITY, CONNECT. “C3” on my paper meant I had done the work. Many times it was scribbled illegibly but I knew it was there and it has guided me through my broadcast career, my public relations career and my consulting career. I write it on the shower door in the steam some days when I am pitching a new client just to remind myself! So what the hell is “C3?”



Easier said than done right? To me confidence means you have the guts to get up there and take a shot. The courage to face the fear of the teleprompter stopping…and can still deliver the goods. Confidence doesn’t mean perfection. It means guts. I often think the word confidence can have a negative connotation when said. If you say you are a confident person…you can be misunderstood as being arrogant…snotty…or pretentious. That’s on the person who is on the other side of the conversation. It’s them not you. Confidence means you know your stuff…you have something to say and dammit the person on the other end better listen! Does it mean you absolutely nail it every single time? Nope. Some days confidence may be more abundant than others, but showing up with something to say and owning it? That is the first step.



Clarity in the physical sense means you are in the moment and your brain and your breath are aligned and all is good. Being “present” is hard. Looking at a room full of people and delivering a speech and staying focus is tough stuff for most people. What are they thinking? Is the coffee pot off? Do I have lipstick on my teeth? They think I am awful. It happens all the time…in business and in every day life. Remembering to breath and really doing it works. I always have clients take several deep breaths before and after we start working together. It seems so simple but we forget! It is crazy important to clear your head, unlock your shoulders, relax your eyebrows and go. Clarity also pertains to what you are saying. Having a clear, authentic message that is void of filler, nonsense and crap you don’t believe takes major work. Zeroing in on exactly what you are trying to say is key and takes work and practice.



Connecting with an audience is everything. Connecting with your eyes…your brain…and your heart. People connect with real. They connect with true. You don’t have to be a keynote speaker or quoted in the New York Times to have an important audience to connect with. Connecting means you have penetrated the layers we all need to jump through to have something you say matter, resonate, and be remembered. Whether it is a conversation with your teenager, your spouse or the board of directors…you have to connect to be heard. Connection starts with authenticity. Yes it is currently the most overused word out there but it’s true. Be you. Tell “you”…in your voice and people will connect with what you have to say. Also..know your audience. Who are you talking to and why do they care about what you have to say?

The three “C’s” all work together and compliment each other in so many important ways. Each person will find their own way to confidence, clarity and connection. It’s a unique path and is an ever growing skill set.  For me it is an internal check list and a practice that has helped me in all areas of communication.

The next time you have something to say…take a breath and find the 3 “C’s” to success and growth!

By Kristen Daly

All Good

"All Good??"

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Every time you open your mouth and mention your company in public..it is there. Forever. It can be found and used FOR or AGAINST you until the end of time. One Google search of your name can reveal all.  Great! Unless what you said is not well thought out, untrue, off the mark, or just plain “not good.” Now more than ever you have one shot to get it right. One shot to say something useful…and if it is said well and to the point…you can ride that “Google-able” moment all the way into the PR sunset. If not. Oops. People now have the leisurely privilege of going back, re-reading, analyzing and doing it all over again. They might even share it on Facebook for all their clients to critique and add personal color commentary.
If you have not truly said what you mean and mean what you say (cliche but true), it matters until the end of time.

All publicity is not good publicity. Not any more. And that is why spokespeople and CEO’s need to be ready for what I call your “Red Light Moment.” That moment when the literal…or figurative “red light” on the camera shines in your eye and you are “on.” It is fielding that first question from a reporter and nailing it. It is looking into an audience of yawning executives and demanding their attention.  What are you trying to say? Who are you talking to? What are you wearing? (yes it is important).

Learning how to prepare for, and better yet control an interview or a presentation is learned. It is not something that comes naturally to most. It is not something that is normally taught in business school. And in my experience even some of the most successful and confident business owners don’t get it right and don’t take a moment to realize they need coaching.

So what do you do when the media comes knocking?

One…be thankful! With the news cycle as crazy as it is now? Congratulations you have gotten someone’s attention. Check that box.

Two..realize that all interviews are not created equal. Ask questions! This is your moment, your company’s future..take some control. Some things you need to ask:

Who is doing the interview? Believe it or not many people never ask. You should know who is asking the questions, do your research and see their style.

What is the angle of the story? Is this something generated from a recent press release? Is my company / product fitting into a trend piece you are doing? Are you in crisis mode and reacting? If you don’t get a firm grip on this from the get go you already have one foot in the PR grave.

How long do you need? If the reporter is going to take up an hour of your time…say no. Unless it is “60 Minutes” and you know this is a piece that is friendly fire and “all good” …set some limits. “I have a half hour, does that make sense?” Don’t fall into the time trap. More time equals more chances to blabber on and say things that don’t matter. And…time is money and your time is valuable.

Is this live or taped? Again one of the no brainers…but if you don’t know to ask you won’t! A live interview, such as a radio interview or satellite interview is tricky. Certain rules apply and a few good tips and training goes a long way.  If it is taped or will be edited…ask if you can see the final cut before it airs or goes to print. Most of the time (as they should), a reporter should say no…but it gives you an edge and let’s the reporter know that you know what’s up. And who knows maybe they will give you the opportunity to get a look before the rest of the world.

Am I confident I can control the interview? This is a question you have to ask yourself and have to answer honestly. In many situations you will not have to defend yourself or your team,or squash a crisis dead in its tracks. But you should know how to. Even in a vague company profile piece you should already know how you want the final product to shape up because you have done your homework and know how to weave your messaging into a variety of answers. You should know how to point out your strengths while not ducking from the “gotcha” moments that could scream out your weaknesses.

Am I prepared? Can you ad lib the boiler plate of your latest press release in a way that mirrors the actual written word? Do you HAVE a boiler plate? What is the headline in before mentioned press release and what are the three things that make it newsworthy? What are you willing to disclose when asked about company profits and what is top secret? If you can’t react immediately…you are dead. You will start searching for what you THINK the reporter WANTS to hear instead of telling the interviewer what they need to hear to tell your story.

Preparation works and knowing your brand better than anyone else AND knowing how to talk about it with a strategy and purpose will set you apart from the others.

Getting it right over and over again is hard. Getting it right the first time is crucial.

If you have had success in the media…that is huge. Great job. But I bet you can go back and look at your answers, your body language, and your missed opportunities to better shape the story and know you can do better. If you are still waiting for your first “Red Light Moment” breath a sigh of relief and know that help is there you can arm yourself with skills that you need zero in and make it count.

So is all publicity good? No…but all good interviews and messaging can be GREAT.

By Kristen Daly


Do I need therapy?

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I was recently having a casual conversation with a woman talking about what I do. She had the usual questions, “who do you work with?”, “how did you get started?”, “so you’re a speech therapist!?”.  I tilted my head a bit and thought about that last question. My first inclination was to laugh and correct her. Then it hit me. Speech therapist. “I am a kind of a speech therapist!”, I thought. It’s a hell of a lot more descriptive than media trainer or message development specialist that’s for sure! It got me thinking about what I do and how it works. Joining the words “speech” and “therapist” actually makes a ton of sense.
When I first speak with a potential client about business…my first job and the most important part of the process is to LISTEN. Much like a therapist in the psychological sense, I let the person talk, and thoughtfully begin to evaluate how I can help. I need to identify what is working, what is not. What is learned behavior and what is hard wired.  What is temporary and what is permanent.  What is the comfort zone and what needs to be pushed harder. What details matter and what is clutter.

The second step is to take that information and come up with a plan. Not a template, but a true long term plan that is crafted for that client and that client only. No two CEO’s have the same message, no two sales people will have the same pitch, no two speeches should be delivered the same. It is all about individual challenges that require custom solutions. Same in therapy. Yes, clearly I have had some of my own!

Finally I need to take the first two steps and create a “tool box” for my clients. Ways they can reach into their own heads after I am gone and be able to help themselves in real life situations. Messages may change, jobs may change, but good habits and solid “tools” stand the test of time over a professional life.
As I continued my conversation the woman began to tell me about her friend, the CEO, who had just sold a company for 2-billion dollars and was launching a new product. I handed her my card and said he should call me. “Oh god he doesn’t need any coaching…he talks all the time and he is SUPER confident,” she chuckled. That’s when I kind of laughed too. To myself of course. Maybe this guy’s is the best speaker in the world. Maybe he is in front of a camera days on end. Maybe he has been asked every tough question their is to answer and can predict the rest that may be thrown at him. Maybe. But I doubt it.

I really believe we all need some kind “therapy” at least once in our lives. As CEO’s, leaders, and just as people…we all benefit from someone else listening and guiding us as things change. Someone who’s expertise is different and who’s eyes see us in a totally different way and ears hear a different interpretation from what we assume to be obvious.

If I could talk to said 2-billion dollar CEO…I would say this.

“Congratulations on your success. Have you learned everything you want to learn?” I bet the answer is no.

Therapy. To me it means education. It is being vulnerable. It is accepting help when you are afraid to take it. It is realizing you might need help in the first place and being brave enough to go for it. Letting walls down and allowing ego’s to take a back seat is NEVER easy. Nothing worth working hard for IS easy.
I will probably never work with said 2-billion dollar CEO. He may never want my “therapy” or anyone else’s for that matter. But, I would love to take a look inside his “tool box”, because in my humble opinion…there is always something that can be sharpened.

By Kristen Daly

What You Are

Is it more important to know what you ARE or what you are NOT?

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In my first blog I wrote about what I do. It’s important to know what you do and be able to articulate that. Agreed.  But I was recently preparing for a new business call and had a thought. “Why do people work with me? Why should this guy work with me?” They already know what I do therefore they know basically what I “am” in the professional sense. So what is it that sets me apart? In this case I decided that leading with what I am NOT might be the best thing I could do.

I am not someone who is scripted.

I am not someone who uses a template and inserts client of the month “here”.

I am not someone who only looks at the big picture…details…and lots of them, matter.

I am not someone who presents slides and bullet points on a screen because that is what trainers “do.”

I do not (or at least I try not to!) compare myself to anyone else in my industry.

I am not going to sit down, do a mock interview…and call it media training.

I am not going to tell you what you want to hear because that is way too easy.

I am not right all the time…but I know what works.

As I went through what I WASN’T…I zeroed on my own brand, my own methods and learned a lot about why I am different and why people work with me.

The next time you are looking at your brand, your new product launch, your next sales meeting…think of 5 things that you are NOT. I am willing to bet that you too will get laser focused on the details that matter most and what sets you apart from all the noise and nonsense that can clutter what you are.

By Kristen Daly


Linked In… or not?

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I recently posted my first blog. It was a big deal for me. Not because I am afraid of writing or expressing my thoughts and insights…it is because I wonder “who is listening?????”

I posted it on LinkedIn…I think. Full disclosure…technical things like LinkedIn (and I realize it is NOT that technical) intimidate me. I have no idea if I posted it correctly, or moreover if anyone would  actually read it. Truth be told I am pretty sure I did not post it correctly. So I tried to delete it. I couldn’t make it go away.
Today as I logged on to the site it said that 7 people read my post. I was excited and horrified all at once.

Did they click and find nothing? Worse, did they click and find something and roll their eyes because it wasn’t done right? Or super bad…did they click, read, and not like it.

I decided none of the above mattered. I wrote it and its out there. And “I” like it!

As I was doing research before launching KDalyCo, I read that you should write a blog even if you think no one is reading. I didn’t buy it at first. Then I got it. Someone is always listening. Maybe not to this entire blog, but maybe to a piece of it. Maybe someone will read it and hate it! Great! Disagree with me. Maybe someone will read it and learn something. Yeah me!

I needed to treat myself like a client. “What do you have to say and why should anyone care Kristen?”
I doesn’t matter how many people share it, “like” it or delete it. It matters that I said it. I put it out there in my authentic voice, with conviction and a belief that it was useful to someone. Maybe just to me?!

Someone is always listening. And…everyone has something to say….even on a poorly executed post on LinkedIn!


Connect with Kristen Daly on LinkedIn

By Kristen Daly

What Do You Do

"So what exactly do you do?"

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I am always asked what exactly I do for work. For many people if I answer with the words “media trainer” and “message development specialist” I get a polite smile and we move on.  Say “PR consultant”….same result.  I don’t have job title per say…I have a mission and a message.  Most of the time I have about 20 seconds to tell you what I do and why. That is about the same amount of  time you have when you are talking to a client, or a reporter, or any audience that you want to listen. Attention spans are short and time is precious.

So what do I do?

I  work with people to allow them to be able to speak about their company, their product, or themselves in their best, most authentic, self confident manner so they can be influential and keep people engaged in their message. No matter who is listening. I look at the subtle nuances or “micro moments” of a message and teach clients how to get out of their own way to be a great communicator.

That is the 20 second answer I have. It is the cocktail party response, the elevator speech, the first impression you never get back moment.

Why do I do it?

When a client of mine “gets it” there is no better feeling. When I hear them speak and it is their words coming out, their light that is shining, their message that is coming through…I have done my job. I especially love when someone is skeptical about the process. Then they learn. Then they deliver. Then they get positive feedback and I can see exactly the moment when they KNOW they have nailed it. It is very cool to see.

I have found that just everyone has something interesting to say. Problem is many have no idea how to get to the point, make their “stuff” interesting and keep people wanting more. It is what I refer to as “what do you have to say and why should I care” factor. If you don’t engage me from the get go…the rest of what you have to say falls flat and goes in one ear and out the other. Same goes for your customers, you share holders, your sales team…and the list goes on. Really smart people who have a lot to say…sometimes don’t know how to say it. And that is ok because they can learn!

How do I do it?

Good question. It depends on the person and what they want to accomplish. There are lots of corporate training models and templates out there. Some have really good and useful methods that are very important and build the foundation to a great message.  I totally use some of it! But they are boring and predictable and for me there is never a one size fits all. I like to take it beyond the expected by challenging you and getting you out of your comfort zone and zero in on the little things that mean a ton.  My methods can be weird,  unexpected, and are meant to push you. I will never take the easy way out and tell you what you want to hear. And when we have accomplished what I call the point of “AS IS”…we have hit our goal.

A  =  Authentic
S  =  Simple
I   =  Influential
S  = Self Confident

It is a great little way to check yourself when you are speaking. Do you hit each of these points? What is missing? What can be tweaked and polished? How can you make it better?

The next time you are speaking to a reporter, or delivering a speech or pitching a client., see if you are
“AS IS”….and even more challenging…do it in 20 seconds.

You know where to find me!!

By Kristen Daly